Cookie Policy Clear choices, stored for 12 months

Cookie Policy

This Cookie Policy explains how Melissa Wilkes BV uses cookies and similar technologies on this website, what each category is for, and how you can control your preferences at any time.

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What counts as a cookie?

Cookies are small text files saved on your device. We also use similar technologies such as pixels and conversion tags for measurement and advertising, but only when you allow them.

Who we are

Melissa Wilkes BV is based in Brussels, Belgium. Our website offers educational online courses on luxury home fragrance topics such as scent design, candle making, and collection development.

Consent options

Accept All, Reject Non-Essential, or set categories individually. Essential cookies stay on for core functionality.

Simple controls

Use “Manage cookie preferences” in the footer anytime to update your choices.

Privacy-first controls

Optional analytics and advertising cookies

Cookie categories we use

We use three cookie categories. The cookie banner and preference panel allow you to accept or reject non-essential categories independently.

Essential cookies

Always on

These cookies support core functionality, security, and saving your cookie choices. They are required for the site to work properly.

Examples

session_id, csrf_token, cookie_consent_status

Consent required

Retention

Session duration or up to 12 months for preference storage

Analytics cookies

Site measurement

These cookies help us understand traffic patterns and improve performance. We use Google Analytics 4 only after you consent.

Examples

_ga, _ga_XXXXXXX, _gid, _gat

Consent required

Yes

Retention

Up to 14 months

Marketing / advertising cookies

Remarketing

These cookies and tags support remarketing and conversion measurement for ads. They activate only after you consent.

Used for

Remarketing, personalized ad delivery, conversion tracking

Consent required

Yes

Retention

Up to 540 days

Manage cookie preferences anytime

You can open the preference panel from the footer, or use the button below. Your choice is stored for 12 months.

How we use cookies for advertising and analytics

We aim for a clear landing page experience for visitors coming from search and ads. Analytics and advertising technologies are optional and only run after consent.

Tracking technologies

What may be used after consent

Cookies (first-party and third-party)
Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
Device identifiers (browser fingerprint, IP address)
Conversion event tags

Why we measure

We use conversion tracking to understand which advertisements lead to actions on our website such as registration. This helps us measure campaign effectiveness and allocate budget appropriately.

Your controls

Opt-out options

You can reject non-essential cookies from the banner or disable categories from the preference panel at any time.

Helpful settings pages

You can manage ad personalization directly with your providers. For details, see our Privacy Policy.

Contact

Questions about cookies or privacy choices? Contact Melissa Wilkes BV at [email protected] or call +32 2 549 01 73.

Review Privacy Policy

This website provides educational courses on luxury home fragrances for learning and creative development purposes only.